AI & BI use case · Generative AI

Email & Ticket Triage

Automatically classify, prioritize and route incoming emails and tickets to the right team.

What it's about

Support teams lose time manually screening and forwarding incoming requests. An AI model detects topic, urgency and the right contact, and suggests a reply. Critical cases are reliably flagged and reach the right person immediately.

  • Faster response times for critical requests.
  • More even workload across support teams.
  • Fewer manual forwards.
Business case & ROI
−40 %

Handling time per request

5 Wo.

Time to value

95 %

Correct routing in testing

−25 %

Escalations from delayed replies

Derived from average screening time per ticket and daily ticket volume in the support team.

How we do it
  1. 01

    Category analysis

    Define typical request types and responsibilities.

  2. 02

    Model training

    Calibrate classification using historical tickets.

  3. 03

    System integration

    Integrate with Zendesk/Jira and email inboxes.

  4. 04

    Escalation rules

    Set guardrails for urgent and sensitive cases.

  5. 05

    Operation & tuning

    Ongoing evaluation of accuracy and refinement.

5

Steps

6

Data sources

4

Stakeholders

From first data access to production – every step delivers a tangible interim result.

Data typically needed

Zendesk/Jira

Ticket history and past routing decisions.

Email inboxes

Incoming customer requests as raw data.

Team responsibilities

Mapping rules between topics and teams.

SLA definitions

Deadlines and priority levels per request type.

CRM customer data

Context on customer value and history.

Evaluation sets

Vetted examples for classification quality assurance.

Stakeholders
  • Support team

    Less time spent on screening and routing.

  • Customer service lead

    Better control over capacity and priority.

  • Customers

    Faster and more relevant responses.

  • Quality management

    Measurable SLA compliance.

Typical business value
01

Faster response times for critical requests.

02

More even workload across support teams.

03

Fewer manual forwards.

04

Better SLA compliance.

05

More time for complex cases instead of sorting.

The data platform advantage

With a solid data foundation this use case gets faster, cheaper and far more stable.

A central ticket history enables robust training.

Unified SLA data ensure correct prioritization.

API connections to existing systems reduce integration effort.

Monitoring infrastructure allows continuous quality control.

Build a data platform
Synergies & positive side effects

Service & repair assistant

Technical fault reports are pre-qualified directly.

Internal enterprise GPT

Identified knowledge gaps improve the internal knowledge base.

Business intelligence

Ticket data provide metrics on topic distribution.